Creates a Remarkable Impact On People’s Lives
OUR VISION
tO BECOME A KEY DIFFERENCE MAKER IN THE MARKET BUSINESS IN SAUDI ARABIA AND GLOBALLY, BY BUILDING STRONG, UNIQUE Companies' THAT CAN BE EXPORTED TO THE WORLD.
Approach
At Raseen we continually seek out the brightest thinkers and future leaders. Our management and operational structures encourage team participation and problem solving, which in turn fertilises ideas and creates a sense of Raseen belonging.
Overview
We are an entrepreneurial company that creates a remarkable impact on people’s lives. We build enduring legacies and grow value in everything we do
The Story of Rasein
The beginning … It all started with Coffee, in 2018 where the weekly guys' night turned into experimentations, that grew into tasting sessions
The love for Coffee alongside the determination of months of research and development led to the creation of one of Saudi’s favorite Coffee concepts: Onza….
now nearing half a decade our brands have reached more than 5 cities, with a variety of blends hosting thousands of guests that are the binding factor of our hard work
Onza is a drive-thru coffee business in Saudi Arabia, offering a convenient and fast coffee experience for customers on the go. Known for its high-quality coffee and unique offerings, Onza caters to busy individuals seeking premium beverages without the need to leave their cars.
ONZA
CAPTAIN is a renowned rice brand operating in Saudi Arabia, dedicated to offering the finest quality rice to the Saudi market. The brand focuses on delivering premium rice varieties, ensuring exceptional taste, texture, and nutritional value for consumers.
CAPTAIN
OQIA is a coffee manufacturer based in Saudi Arabia, specializing in the production of premium coffee blends. The company focuses on sourcing high-quality beans and creating unique flavors to cater to the growing demand for specialty coffee in the region.
OQIA
ALIA is a real estate business based in Saudi Arabia, specializing in the development, investment, and management of residential, commercial, and mixed-use properties. The company focuses on creating high-quality, innovative spaces that meet the evolving needs of the Saudi market.
ALIA
Our Sectors
Our
Solutions
Strategy
Rasein Company operates as a diversified conglomerate with a strategic focus on four distinct yet complementary brands: Onza, OQIA, ALIA, and CAPTION. The company's strategy revolves around fostering growth and innovation across these brands while maintaining a unified vision of excellence, quality, and customer satisfaction.
Expansion
Rasein Company’s expansion strategy is centered on growth through diversification, market penetration, and regional outreach across its four key brands: Onza, OQIA, ALIA, and CAPTION. The company aims to strengthen its position in the Saudi Arabian market while exploring opportunities for growth in the broader Gulf Cooperation Council (GCC) region and beyond.
Our People
Biographic for
The co-founder of Raseen , Rami aljeberi has 20 years of experience in Strategic Planning and Brand Building. He has worked on multiple brands and categories in the Food & Beverage sector, encompassing both Design & Execution. At Rasein , he is focused on providing coaching on Business Insights & Strategy Design to fuel accelerated, sustainable growth.
Co-founder of Rasein
Eng.Rami Aljeberi
The co-founder of Raseen ,Yaseen bin Mahfouz is a successful Saudi businessman and entrepreneur. he brought innovation and creativity, assisting large organizations in redefining their business processes, and driving operational excellence. Yaseen holds an executive MBA from London Business School and brings to Rasein expertise in business operations and processes.
Co-founder of Rasein
Yaseen Bin Mahfouz
The co-founder of Raseen, Abdullah Bamashmous brings more than 10 years of experience to his current role as the Business Strategy and investment Function lead at different companies. He is passionate about fostering a culture of continuous growth, based on the foundation of innovation and backed by strong execution capabilities to deliver promising results for the business
Co-founder of Rasein
Abdullah Bamashmous