Our Story – RASEIN
At RASEIN, our journey began with a vision to build a diversified and innovative holding company that brings together strong brands across various industries. Established in Saudi Arabia, we embarked on a path to create lasting value, drive growth, and make a positive impact on the communities we serve. Today, we are proud to be the parent company of four dynamic brands: ONZA, OQIA, ALIA, and CAPTION – each one reflecting our commitment to excellence, quality, and customer satisfaction.
Co-founders
Abdullah Bamashmous
Co-founder
The co-founder of Raseen, Abdullah Bamashmous brings more than 10 years of experience to his current role as the Business Strategy and investment Function lead at different companies. He is passionate about fostering a culture of continuous growth, based on the foundation of innovation and backed by strong execution capabilities to deliver promising results for the business
Eng.Rami Aljeberi
Co-founder
The co-founder of Raseen , Rami aljeberi has 20 years of experience in Strategic Planning and Brand Building. He has worked on multiple brands and categories in the Food & Beverage sector, encompassing both Design & Execution. At Rasein , he is focused on providing coaching on Business Insights & Strategy Design to fuel accelerated, sustainable growth.
Yaseen Bin Mahfouz
Co-founder
The co-founder of Raseen ,Yaseen bin Mahfouz is a successful Saudi businessman and entrepreneur. he brought innovation and creativity, assisting large organizations in redefining their business processes, and driving operational excellence. Yaseen holds an executive MBA from London Business School and brings to Rasein expertise in business operations and processes.
Building a Diverse and Sustainable Future
At RASEIN, we believe in the power of diversification to create sustainable growth and foster long-term success. Our brands, ONZA, OQIA, ALIA, and CAPTION, each play a vital role in shaping the economy and lifestyle of Saudi Arabia. We are committed to nurturing innovation, embracing new opportunities, and providing exceptional products and services that positively impact our customers' lives.
Our story is just beginning, and as we continue to expand and evolve, we remain focused on our mission to drive value for all our stakeholders, create jobs, and contribute to the development of the Kingdom’s economy. Together, with our dedicated teams, we aim to build a legacy of excellence and make RASEIN a name synonymous with quality, trust, and progress.
RASEIN in Numbers
1M+
Customers
4
Brands
355
Business Partners in over 9 Countries
7
Years of Experience